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Sensitivity Is Mike Tyson’s Biggest Strength in Dr. Squatch Campaign

Iron Mike takes on his alter ego ‘Moisture Mike’ with dry skin his new contender.

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By: Lianna Albrizio

Associate Editor

No one knows more about maneuvering life like Mike Tyson. “Everyone has a plan until they get punched in the mouth,” the legendary boxer once said. “Or until they realize they’re showering with synthetic cleansers.” The Total Moisture Collection includes mango, shea and green tea butters, $7 each. So goes the slogan for his new campaign with Dr. Squatch. In it, Iron Mike assumes the role of Moisture Mike in promotion of the natural soap maker’s new Total Moisture Collection. In the...

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